Transparency first
You'll always know exactly what I'm doing and why. No mystery, no jargon, no hiding behind technical terms.
ABOUT
SEO that works for
local businesses
No fluff. No jargon. Just practical strategies that help service businesses get found by customers who are ready to buy.
I'm Rohit—founder of Nexcelsior SEO.
My path here wasn't planned.
A decade in finance—trading, portfolio management, reading patterns in data. Then a pivot. I started building websites. Got curious about what actually moves rankings.
Spent years testing, failing, adjusting. Eventually, my own sites started ranking. Consistently. Through algorithm updates. Without paid ads.
That's when referrals started.
A contractor friend was stuck at position #12 for months. Tried agencies. Tried DIY. Nothing moved. I looked at his site, his GBP, his backlinks—found the gaps in 20 minutes. Fixed them. He hit the 3-pack in six weeks.
Word spread. More contractors asked for help.
What I realized: this is exactly what I enjoy doing.
Analyzing a situation. Finding what's actually broken. Building solutions on fundamentals—not trends, not shortcuts. Watching results compound over time and hold through every update.
The work is simple. Content written to answer real searches. Links vetted for relevance. GBP managed weekly. Same specialist from audit to execution. No handoffs.
The results have been consistent enough that I made a decision:
One client per service area.
If I'm ranking a plumber in Phoenix, I won't take another Phoenix plumber. No conflict. No split attention. Your success is the only success I'm working toward.
I work exclusively with local service businesses—plumbers, HVAC, roofers, electricians, garage doors, locksmiths, pest control, tree service, water damage restoration.
If you're paying HomeAdvisor 30% for leads you could generate yourself, that math doesn't hold.
Let's fix it.
How I work
Results over activity
I don't bill for busywork. Every action is tied to improving your visibility and generating leads.
No lock-in contracts
I earn your business every month. If you're not seeing value, you're free to leave. Simple as that.